Sunday, November 24, 2019

The eNotes Blog And the Nobel GoesTo

And the Nobel GoesTo The Nobel Committee  has announced its pick for the 2014 Nobel Prize for Literature, and the winner is Patrick Modiano. Not familiar with the French novelist? Youre not alone; Modianos celebrity is far more modest than that of fellow candidate Haruki Murakami, as well as last years winner, Alice Munro. Yet he is referred to by the Swedish Academy as the Marcel Proust of our time. Modianos life began at the end of the darkest time in modern European history, and it is to that his writing always returns. He was born in 1945 to a Jewish French father, Albert Modiano, and a Belgian mother,  Louisa Colpijn, an actress.  The two met  in Nazi-occupied Paris, during which time Albert engaged in some shady dealings. Throughout Modianos childhood his father was a mostly absent figure, and the young Patrick  learned most of what he knew  about Albert from the troubling stories of the occupation years passed down to him. Modiano admits its because of this history that his novels focus on the shameful period of the Occupation: After each novel, I have the impression that I have cleared it all away  But I know Ill come back over and over again to tiny details, little things that are part of what I am. In the end, we are all determined by the place and the time in which we were born. From this history Modiano has crafted more than forty works, the most famous of which is 1968s La Place de lEtoile, a key post-Holocaust work. His novels predominately share the theme of predestination how we are determined by the traces of our past and the loss of identity. Peter Englund of the Swedish Academy said that one of the most important questions Modianos works ask is, How will I break out of the weight of time? In its announcement of the award, the Nobel Committee also remarked on Modianos  art of memory with which he has evoked the most ungraspable human destinies and uncovered the life-world of the occupation. Though the win was unexpected (only three days prior the odds were in favor of three other candidates), clearly the dark horse Modiano is an author Anglo-American readers should begin to take notice of, if only to hear the petite musique of his prose firsthand its haunting little music. Find out more about Patrick Modiano via biography  here.

Thursday, November 21, 2019

Marketing Essay Example | Topics and Well Written Essays - 250 words - 48

Marketing - Essay Example Further, the retail store provides incentives coupons on its website periodically that can be used only in-store, thus prompting the online consumers to visit the bricks-and-mortar retail stores. The household catalog strongly iterates the availability of products online, providing promotional codes in the catalog that can be used online. The promotional function integrates all of the marketing messages so that customers find consistency in how the business is positioned against competition stemming from its different marketing channels. JCPenney positions on price and affordability against its competition, and the majority of integrated promotions for all three channels focus on pricing differentiation. It could confuse the brand concept if the business used multiple promotional strategies. Promotions are not different in-store, in the catalog, or online since the company maintains a very wide target demographic. Because the business carries products relevant to many different lifestyles and age groups, it must adopt a mass market promotional strategy rather than limiting the business to niche marketing or market